The Bachelor of Business Administration (Hons) Programme (Marketing Concentration) nurtures students to become competitive and ethical business leaders in the global marketplace. We emphasize the linkage between theory and practice by connecting students with the industry. Our pedagogical approach equips students with up-to-date marketing knowledge and practical experience through various activities including seminars, field studies, internships, service learning, etc. The department aims at realizing students' conceptual ability to resolve marketing problems and contribute to the well-being of the society.

Unique Features

• To enable students to build a solid foundation in understanding the role marketing plays in a business.
• To instill in students the unique characteristics and underlying principles of marketing management.
• To equip students with necessary theoretical knowledge as well as real-life experience to manage marketing programmes.
• To provide students with knowledge in managing a number of specialized marketing areas, such as sales management and service marketing.
• To nurture a sense of ethics and social responsibility that prepares students to be visionary marketing leaders.
• Students can pursue additional graduation options including Double Concentration within BBA, or a Minor in non-business discipline.

Student Learning Experiences

All BBA students are required to complete at least 120 hours of experiential learning activities (exchange/internship/service learning) before graduation.

Career Opportunities

Graduates can develop careers in advertising, brand management, digital marketing, event marketing, marketing research, product management, public relations, retailing, and sales management.

Remarks

Students may have the option of taking an integrated programme by extending their undergraduate study by one year, leading to the award of a bachelor's degree in that Major plus a Diploma in Education.

1) ^Subject to annual review and University's approval.