The Bachelor of Business Administration (Hons) Programme (Information Systems and e-Business Management Concentration) provides students with a broad and practical knowledge of electronic business management, data science and artificial intelligence, and information systems auditing to meet the changing needs of a services-led and knowledge-based economy.

Unique Features

• The ISEM Concentration provides students with the knowledge and skills to be a trouble-shooter, a practical problem-solver, and an effective communicator liaising with e-business and information technology professionals and end-users to solve management problems.
• Courses related to data science and artificial intelligence will equip students with managerial and technical skills to leverage and process information and data resources of an organization for business insights and decision makings.
• Information systems auditing courses will equip students with necessary knowledge in assisting organizations to solve the problems in organisational governance and IT security triggered by the headline-grabbing financial scandals and IT fraudulent cases of recent years.
• Affiliated with the China Hong Kong Chapter of ISACA, our Hong Kong Baptist University ISACA Student Group (HKBUISG) provides students with an education on IS Audit and Assurance, Security and IT Governance disciplines as well as a connection with local practitioners.
• Professional recognition is available from Information Systems Auditing and Control Association (ISACA), Hong Kong Computing Society (HKCS), The Hong Kong Institute of Company Secretaries (HKICS) and The Institute of Chartered Secretaries & Administrators (ICSA), International Institute of Management (IIM), and Chartered Institute of Marketing (CIM).
• Students can pursue additional graduation options including Double Concentration within BBA, or a Minor in non-business discipline.

Student Learning Experiences

All BBA students are required to complete at least 120 hours of experiential learning activities (exchange/internship/service learning) before graduation.

Career Opportunities

Graduates can develop careers as IS auditors, business analysts, data scientists, solution consultants, systems analysts, e-business managers, IT coordinators, and instructors or teachers of IS.

Remarks

1)# As the 2019/20 Academic Year is the start of the 2019-2022 triennium for which UGC-funded programmes are still subject to the Government's and the Legislative Council's approval, the number of student intake places shown in this web page is indicative only and subject to change or confirmation at a later date.

2) Students may have the option of taking an integrated programme by extending their undergraduate study by one year, leading to the award of a bachelor's degree in that Major plus a Diploma in Education.

3) ^Subject to annual review and University's approval.