Programme Requirements

- High choice banding in JUPAS application is preferred.

- Good results in Chinese Language and English Language are preferred.

- Candidates may be required to attend an interview.

- Candidates are required to present their portfolios during the interview. They do not need to submit their portfolios before/ after the interview.

- Candidates should prepare their portfolios in digital format for the ease of presentation. Portfolios should demonstrate candidates' potential in creativity, visual and design literacy, animation and/ or game design.

Note:

1. One of the elective subjects must be a Category A subject.
    
2. One of the elective subjects can be:
   a)  Extended Part of Mathematics (Module 1 or Module 2); 
   b) Other Language subjects at Grade E or above; 
   c) Related Applied Learning subjects (with "Attained with Distinction I"  or above) listed in the following website: 
   http://www.comm.hkbu.edu.hk/admission/en/elective_subjects.html

Programme Description

The Animation and Media Arts Concentration offers a comprehensive curriculum of animation and media arts, with a focus on digital animation. The curriculum comprises foundational courses in storytelling, visual arts and creative thinking, as well as advanced courses in digital animation. Students can also choose to specialize in selected areas such as interactive media, game and graphic design through a wide range of advanced level courses.

It adopts programme-based admission. Potential candidates will be invited for interview in individual/ group format. They are required to present their portfolios during the interview. The portfolios should be in digital format and demonstrate candidates’ potential in creativity, visual and design literacy, animation and/or game design.

Unique Features

The Animation and Media Arts Concentration equips students with the knowledge required to develop careers in the creative industries, such as film and television production, digital animation and media – or arts-related administration. It also provides theoretical training in visual media and creativity, with an emphasis on digital animation and interactivity.

Student Learning Experiences

Film and Animation Festival Tours
The Academy of Film organizes a series of Film and Animation Festival Tours to enhance students’ competitive edge and their international/ global exposure such as Sitges International Fantastic Film Festival (Barcelona, Spain), Busan International Film (Korea), Toronto Reel Asian International Film Festival (Toronto), Far East Film Festival (Udine, Italy), Bucheon International Fantastic Film Festival (Korea) etc.

Internship
Students are encouraged to undertake a non-graded and zero-unit professional internship during their study. The company such as TVB, Cable TV, RTHK, animation & visual effect studio, corporate communication division, graphic design house, advertising agency, production house etc. will provide internship opportunities (subject to availability) to students.

Career Opportunities

Career prospects for graduates include creative content industries, such as network TV, film, broadcasting, cable TV, multimedia, animation, online and interactive application development, visual and creative communication, and other sectors involved in the use of electronic image-sound media, such as public relations and advertising, IT. education, publishing, corporate communication, arts and media administration and management.
 

Remarks

1)# As the 2019/20 Academic Year is the start of the 2019-2022 triennium for which UGC-funded programmes are still subject to the Government's and the Legislative Council's approval, the number of student intake places shown in this web page is indicative only and subject to change or confirmation at a later date.
 

2) Animation and Media Arts Concentration will not join broad-based admission. It has adopted programme-based admission since academic year 2017.

3) ^Subject to annual review and University's approval.